AI Insights · Timothy · April 2021
iOS Hack and Slash Giants in Europe: Q1 2021 Performance
A look into the first-quarter performance of the top five Hack and Slash apps on iOS in Europe, detailing downloads and user engagement. Insights provided by Sensor Tower.
In the first quarter of 2021, the Hack and Slash category on iOS has seen varying performances among its top applications in Europe. Sensor Tower provides detailed insights into these trends, allowing us to grasp how these games have fared in terms of downloads, revenue, and user engagement.
Legacy of Discord-FuriousWings observed a downward trend in all three metrics. The game started with revenues around $50K in late December, which decreased to approximately $27K by the end of March. Downloads also saw a decline from 715 to 349, while weekly active users dropped from 1.2K to 701.
Honkai Impact 3rd - Part 2 showed an intriguing pattern. While downloads began at 6.2K and experienced some fluctuation, ending at 5.4K, revenue peaked impressively in early March at over $65K, following a low in late February of about $12K. Weekly active users hit a high of 41.5K in early March, up from the starting point of 29K.
For MARVEL Future Fight, the quarter was marked by a significant spike in revenue during February, reaching nearly $37K, before stabilizing around $29K by March end. Downloads had a peak of 6.4K in early February but settled to 2.7K by the end of March. The weekly active users showcased resilience, with numbers mostly remaining above 70K throughout the quarter.
Dynasty Legends：Warriors Unite presented a steady revenue stream with a slight increase, ending the quarter at around $9.5K from an initial $9.4K, despite downloads ranging narrowly between 296 and 132. Unfortunately, data on weekly active users was not available for this title.
Lastly, BLEACH Mobile 3D experienced a relatively stable quarter. Revenue fluctuated, peaking at nearly $10K in early February and bottoming out at $3.1K towards the end of March. Downloads remained consistent, with numbers hovering around 500 weekly. Weekly active users saw a slight decrease from 1.7K to 1.5K over the quarter.
Overall, while each app showed unique trends, it's clear that the Hack and Slash category on iOS continues to engage users across Europe. For a deeper dive into the data and more insights, Sensor Tower's comprehensive analysis tools provide further understanding of the market dynamics.
